Last updated December 16, 2025
This Privacy Notice explains how RetentionX, Inc. (doing business as RetentionX) (“we,” “us,” or “our”) accesses, collects, stores, uses, and/or discloses (“processes”) personal information when you interact with us. This includes when you visit or interact with any of our linked websites, participate in our events, engage with our online ads or content, communicate with us via email or other sales and marketing channels, or use our integrations and communications under our control (collectively, the “Sites”), as well as when you use our Integrated Growth Platform and related services (together with the Sites, the “Services”).
Please review this Privacy Notice carefully to understand our practices and to make informed decisions about your interactions with us. If you have any questions or concerns, you can contact us at privacy@retentionx.com.
By accessing our Sites, registering for an account, or purchasing our Services, you acknowledge that you have read and understood this Privacy Notice and agree to the terms described herein. If you do not agree with our policies and practices, please do not use our Services.
Our Services are designed for business use only and are not intended for personal or household purposes. Accordingly, we treat all personal information covered by this Privacy Notice—including information relating to visitors to our Sites—as information pertaining to individuals acting in a business or professional capacity, rather than in their personal capacity.
You are not legally required to provide us with personal information and may choose to do so, or not, at your own discretion. However, please note that if you choose not to provide certain information, we may be unable to offer the full range of our Services or provide the best possible user experience. If you prefer not to share your personal information or have it processed by us or our service providers, please refrain from providing it, interacting with our Sites, or using our Services. You may also submit a request to exercise your rights as explained in Section 16 below.
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/privacy.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected. We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes:
Information collected from other sources. In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.
In Short: We process personal information to provide, operate, improve, and secure our Services; communicate with you; support marketing and analytics activities; and comply with legal obligations. We process personal information only for the purposes described below or with your prior consent, where required by law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
In Short: We only process your personal information when it is necessary and when we have a valid legal basis to do so under applicable law. This may include your consent, compliance with legal obligations, performance of a contract, protection of vital interests, or our legitimate business interests.
If you are located in the EU or UK
The General Data Protection Regulation (GDPR) and the UK GDPR require us to explain the legal bases we rely on to process your personal information. Depending on the circumstances, we may process your personal information based on one or more of the following legal bases:
Consent. We may process your personal information if you have given us your consent for a specific purpose. You may withdraw your consent at any time.
Performance of a Contract. We may process your personal information when it is necessary to perform a contract with you or to take steps at your request before entering into a contract, including providing our Services.
Legitimate Interests. We may process your personal information when it is reasonably necessary to pursue our legitimate business interests, provided those interests do not override your fundamental rights and freedoms. These interests may include, for example:
Legal Obligations. We may process your personal information where necessary to comply with our legal obligations, including cooperating with law enforcement or regulatory authorities, exercising or defending legal claims, or complying with court orders.
Vital Interests. We may process your personal information where necessary to protect your vital interests or those of another individual, such as in situations involving potential threats to the safety of any person.
If you are located in Canada
We may process your personal information with your express consent or, in certain circumstances, with implied consent, as permitted under applicable Canadian privacy laws. You may withdraw your consent at any time. In limited situations, we may be permitted to process personal information without consent, including where:
We may also disclose de-identified information for approved research or statistical purposes, subject to appropriate safeguards, ethics oversight, and confidentiality commitments.
In Short: We may share your personal information in the situations described below and with certain third parties who help us operate our business and deliver our Services.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your personal information with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to carry out their work. We enter into contractual agreements with these third parties that are designed to protect your personal information. These agreements require third parties to:
The categories of third parties we may share personal information with include, but are not limited to: Advertising, direct marketing, and lead generation providers (e.g., Google AdSense)
Other Situations in Which We May Share Information. We may also share your personal information in the following circumstances:
In Short: We use cookies and similar tracking technologies to collect and store information when you interact with our Services.
We use cookies and similar tracking technologies—such as web beacons, pixels, and scripts—to collect information when you interact with our Services. These technologies help us, for example, to:
We may also allow third parties and service providers to use tracking technologies on our Services for analytics and advertising purposes. These activities may include:
These third parties may use their technologies to deliver advertising about products and services that may appear either on our Services or on other websites.
To the extent that these tracking activities constitute a “sale” or “sharing” of personal information (including targeted advertising) under applicable U.S. state privacy laws, you may opt out as explained inSection 13 below.
Cookie Choices. Specific information about the cookies and tracking technologies we use, as well as how you can manage or refuse certain cookies, is described in our Cookie Notice.
Google Analytics. We may use Google Analytics to track and analyze how users interact with our Services. The Google Analytics features we may use include Google Analytics Demographics and Interests Reporting. You can opt out of Google Analytics tracking across our Services by using the Google Analytics Opt-out Browser Add-on. You may also manage or opt out of Google Analytics Advertising Features through Google Ads Settings, including mobile ad settings. For more information about how Google processes personal data, please review Google’s Privacy & Terms documentation.
In Short: We use artificial intelligence and similar technologies to provide and improve certain features of our Services.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, “AI Products”). These AI Products are designed to help analyze data, generate insights, and support decision-making in a business context. Your use of AI Products is governed by this Privacy Notice and applies only within the scope of our Services.
Use of AI Technologies. We provide AI Products using third-party service providers (“AI Service Providers”), including providers such as Amazon Web Services (AWS). To enable AI-powered functionality, certain inputs, outputs, and related personal information may be processed by these AI Service Providers on our behalf. Any such processing is carried out solely for the purposes described in this Privacy Notice and in accordance with the legal bases outlined in Section 3. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products. Our AI Products are designed for the following functions:
How We Process Your Data Using AI. Personal information processed through our AI Products is handled in accordance with this Privacy Notice and subject to appropriate technical and organizational safeguards. We do not use personal information processed via AI Products to train third-party AI models for their own independent purposes.
In Short: We may transfer, store, and process your information in countries other than your own.
Our servers are located in Germany. If you access our Services from outside Germany, please be aware that your personal information may be transferred to, stored, and processed by us in Germany, the United States, and other countries where we or our service providers operate. This may include transfers to third parties described in the Section 4.
If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.
European Commission’s Standard Contractual Clauses. Where required, we rely on the European Commission’s Standard Contractual Clauses (SCCs) for the transfer of personal information from the EEA or UK to countries that have not been deemed to provide an adequate level of data protection. These clauses impose contractual obligations on recipients of personal information to ensure that it is protected in line with European data protection standards. We have implemented appropriate safeguards with our third-party service providers and partners to ensure that personal information is protected in accordance with applicable data protection laws.
In Short: We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law.
We retain personal information for as long as it is needed to provide our Services and to fulfill the purposes outlined in this Privacy Notice. In certain cases, we may be required or permitted to retain personal information for longer periods to comply with legal, tax, accounting, or regulatory requirements.
No purpose described in this Privacy Notice requires us to retain personal information for longer than the period during which you maintain an account with us, except where retention is required by law.
When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize it. If deletion or anonymization is not immediately possible—for example, because the information is stored in backup systems—we will securely store the information and isolate it from further processing until deletion is feasible.
In Short: We protect your personal information using appropriate technical and organizational security measures.
We have implemented reasonable and appropriate technical and organizational safeguards designed to protect the personal information we process. These measures are intended to help prevent unauthorized access, disclosure, alteration, or destruction of personal information.
However, please note that no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. Any transmission of personal information to or from our Services is at your own risk, and you should access the Services only within a secure environment.
In Short: No. Our Services are intended for business users only, and we do not knowingly collect personal information from individuals under the age of 18.
Our Services are designed for use by businesses and their authorized representatives and are not directed to children under the age of 18 (or the equivalent age of majority in your jurisdiction). We do not knowingly collect, solicit, or process personal information from minors.
If we become aware that we have inadvertently collected personal information from an individual under 18, we will take reasonable steps to promptly delete such information from our records.
If you believe that we may have collected personal information from a minor, please contact us at privacy@retentionx.com.
In Short: Depending on your place of residence—such as the United States, the European Economic Area (EEA), the United Kingdom (UK), Switzerland, or Canada—you may have certain rights that allow you greater access to and control over your personal information.
If you are located in the EEA, UK, Switzerland, or Canada, applicable data protection laws may grant you the right to:
If we make a decision based solely on automated processing that produces legal or similarly significant effects, we will inform you, explain the main factors involved, and provide a way to request human review.
In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided inSection 16 below. We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent. If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in Section 16 below. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal, nor processing conducted on other lawful bases where permitted by law.
Marketing and Promotional Communications. You may opt out of marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in Section 16 below. You will then be removed from the marketing lists. Please note that we may continue to send you non-marketing communications that are necessary for the operation and administration of your account or use of our Services.
Account Information. If you would at any time like to review or change the information in your account or terminate your account, you can:
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
Cookies and Similar Technologies. Most web browsers accept cookies by default. You can usually modify your browser settings to remove or reject cookies. Doing so may affect certain features or functionality of our Services. For more information, please see Section 5.
If you have questions or comments about your privacy rights, you may contact us at privacy@retentionx.com.
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature that signals a preference not to be tracked online. At this time, there is no uniform industry standard for recognizing or responding to DNT signals.
Accordingly, we do not currently respond to DNT browser signals or similar automated mechanisms. If a standard for online tracking is adopted in the future that we are required to follow, we will update this Privacy Notice accordingly.
In Short: If you are a resident of certain U.S. states—including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia—you may have specific rights regarding your personal information under applicable state privacy laws. These rights may be subject to limitations and exceptions under applicable law.
Categories of Personal Information We Collect. The table below describes the categories of personal information we have collected in the past twelve (12) months. The examples provided are illustrative and may not reflect the specific information collected about you.
| Category | Description | Collected |
|---|---|---|
| A. Identifiers | Name, email address, IP address, account identifiers | YES |
| B. Customer records | Business contact and account-related information | YES |
| C. Protected characteristics | Demographic data | NO |
| D. Commercial information | Transaction or purchase history | NO |
| E. Biometric information | Fingerprints, voiceprints | NO |
| F. Internet activity | Browsing or interaction data | NO |
| G. Geolocation data | Device location | NO |
| H. Audio/visual data | Call recordings, images | NO |
| I. Professional information | Job title, business contact details provided during account registration or use of the Services | YES |
| J. Education information | Student records | NO |
| K. Inferences | Profiles or preference inferences | NO |
| L. Sensitive personal information | As defined by law | NO |
We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:
We retain personal information only as long as necessary to provide our Services or comply with legal obligations, including:
Sources, Use, and Disclosure of Personal Information
We do not sell personal information. We have not sold or shared personal information for targeted advertising or other commercial purposes in the preceding twelve (12) months. We may disclose Category A (Identifiers) to service providers for business purposes under written contracts.
Your Rights Under U.S. State Privacy Laws. You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:
Additional rights in some states may include:
How to Exercise Your Rights. You may exercise your privacy rights by contacting us at privacy@retentionx.com, by submitting a request here, or by using the contact details provided inSection 16.
Under certain U.S. state data protection laws, you may designate an authorized agent to submit a request on your behalf. In such cases, we may require verification that the agent is duly authorized to act for you and may deny requests that do not include sufficient proof of such authorization in accordance with applicable law.
Request Verification. We may need to verify your identity before processing your request. If we cannot verify your identity using existing information, we may request additional information solely for verification or fraud-prevention purposes.
Appeals. Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at privacy@retentionx.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
California “Shine The Light” Law. California residents may request information, once per year and free of charge, regarding disclosures of personal information for direct marketing purposes by contacting us using the details provided inSection 16.
In Short: Yes. Your rights may vary depending on where you live.
Australia and New Zealand. We collect and process your personal information under the obligations and conditions set by Australia’s Privacy Act 1988 and New Zealand’s Privacy Act 2020 (Privacy Act). This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information.
If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to provide our services, in particular:
At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided inSection 17. If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner and a breach of New Zealand’s Privacy Principles to the Office of New Zealand Privacy Commissioner.
Republic of South Africa. At any time, you have the right to request access to or correction of your personal information. You can make such a request by contacting us by using the contact details provided in Section 17. If you are unsatisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator, the details of which are:
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice periodically. When we do, we will revise the “Last Updated” date at the top of this Privacy Notice. If we make material changes, we may notify you by prominently posting a notice on our Services or by sending you a direct notification, where required by law. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO) by email at privacy@retentionx.com, or contact us by post at:
RetentionX, Inc.
Data Protection Officer
411 E Wisconsin Ave #2350
Milwaukee, WI 53202
United States
You have the right to request access to the personal information we collect about you, receive details about how it has been processed, request corrections to inaccurate or incomplete information, or request deletion of your personal information. Where applicable, you may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: https://help.retentionx.com/hc/en-us/requests/new